Support Shawn's writng with a donation
Tuesday, May 25, 2021
Saturday, May 22, 2021
Monday, May 17, 2021
Tuesday, May 11, 2021
Friday, May 7, 2021
Indiegogo, Kickstarter or Amazon?
That’s the question I’ve been asking myself lately regarding selling and distributing the upcoming John Haynes: at Death’s Door Comic.
As I work out the logistics for the upcoming John Haynes: At Death’s Door Comic I’m thinking about how I want to launch the finished product. I only get one chance to make a strong first impression. And I don’t want to blow it.
With this John Haynes comic I’m doing things differently than I did on my previous campaign to publish the Isis grapic novel in 2019. Instead of raising all the funds to pay for the project on crowdfunding platforms like Indiegogo and Kickstarter, all the costs for producing the comic art are already covered through Patreon donations, Ca$happ donations and Superchats from my livestreams. So the comic will be done before I launch whatever campaign to market the comic.
I haven’t had much success on crowdufunding platforms like Kickstarter and Indiegogo. Out of three campaigns I did for Isis projects only one got funded. So I’m apprehensive about launching a project on those platforms.
The only reason I’d launch a crowdfunding campaign on Indiegogo or Kickstarter is basically marketing and to pay for printing and shipping costs. With most of the production costs covered upfront I can focus on marketing John Haynes: At Death’s Door to all those comic readers on those platforms to new readers.
And I can offer it for a lower price as a perk. Instead of a paper comic costing $30 I might be able to offer a comic for $15 plus shipping. And a digital copy might cost $5-7.
But I’m still on the fence on doing a crowdfunding project. When it comes to publishing I’ve had a lot more success with Amazon. Over the last decade I’ve sold thousands of books on there. And my first comic on Kindle E’steem: No Good Deed Comic was #1 in Teen and Young Adult 15-minute reads. So the book hit for the core demographic I was targeting.
Plus with Amazon I don’t have to deal with the logistics of distribution. Amazon would handle the printing and shipping of books like they do for most of my paperbacks. And they can distribute the digital to Kindle quickly all across the globe.
If I did a crowdfunding project on Kickstarter or Indiegogo I’d have to do all the fulfillment for the orders myself. With my years of experience doing eBay sales I know I could fulfill all the orders in America and abroad in print and digital.
I’d love to do a crowdfunding project to generate publicity. Then do print on-demand sales of autographed regular and variant cover copies through direct mail combined with an Amazon campaign with print and digital versions. Reaching readers on multiple print and digital platforms.
I’m weighing my options about how I want to launch the John Haynes: At Death’s Door comic. Crowdfunding would allow me a chance to reach a large audience of comic readers, and pull a good profit per issue. However, selling on Amazon would allow me to sell directly to my established audience of readers and have an opportunity to have product shipped for me all across the globe. Got a lot of options, I just gotta figure out which one is best for me.