“You can’t please DC Comics fans, they’re always
complaining”
That’s the
argument some make whenever someone makes the point of criticizing the company
for the series of bad decisions that have led to the decline of the brand.
Time to take apart a Straw Man.
I don’t know I was fairly happy with DC Comics from about
1986-2004. In fact many people
didn’t have problems with DC’s publishing division until the mid 2000s when Dan
Didio began making a whole host of changes detrimental to the DC story model
and the overall brand.
These same people then go on to say “Old time DC fans don’t
like change.”
Another Straw Man argument.
DC Comics fans have absolutely no problem with change.
There wasn’t much outrage when Clark Kent went from writing
at the Daily Planet to TV reporting in the 1970s.
There was no outrage when Dick Grayson went from Robin,
Batman’s sidekick to being his own man Nightwing.
And initially there was no problem when Jason Todd took over
as Robin to replace him.
There was no outrage when Wally West took over for Barry
Allen as the Flash.
There was no outrage when Tim Drake took over for Jason Todd
as Robin.
There wasn’t much outrage when Kyle Rayner took over for Hal
Jordan as Green Lantern.
There wasn’t much outrage when Connor Hawke took over for
Oliver Queen as Green Arrow.
And there DEFINITELY wasn’t any outrage when Jack Knight
took over the role of Starman for his father Ted.
Nor was there any outrage when Michael Holt took over the
role of Mr. Terrific.
And many had absolutely no issue with Ryan Choi being the
next Atom.
DC Comics fans are perfectly fine with change. In fact
they’re practically used to it with events like Crisis of Infinite Earths and
Zero Hour. Many actually enjoy the concept of legacy heroes that came out of
those events and the idea of passing down the mantel of a hero from one
generation to the next in an organic fashion.
What many longtime DC fans like myself don’t like are
changes that irreparably harm the structure of the DC Universe. Stories like
Identity Crisis which treat longtime readers like they’re stupid and try to
revise history with events that don’t fit the timeline or actions that don’t
fit characters we know like the backs of our hands.
And what we can’t stand are constant reboots and “restarts”
to “fix” the mistakes editorial knew they made when they let a creative team go
in the wrong direction. Or when editorial forced a bad storyline on readers
like Identity Crisis. Most of these events and reboots over the past decade or
so have been implemented to fix the numerous mistakes in stories that should
have never been published in the first place like Graduation Day and Identity
Crisis. Stories that just weren’t good enough to be part of the DC lore.
It’s those
kinds of stories that made DC Comics harder to read and harder to access. It’s
those kinds of stories that led to the frustration. Instead of owning up to the
mistakes from a bad story and moving on, DC’s editorial blow up the entire
universe and start all over.
Breaking more things in their attempt to fix what they broke
before. Alienating readers and making things that much more complicated with
each new #1 issue. Then telling the reader this is the new entry point into the
DC Universe.
When it’s not the publisher’s right to tell the reader where
to start. Any comic will probably be someone’s first. And if the reader likes
what they’re reading, they’ll figure things out for themselves.
When comics are
good, people don’t care about where the entry point is. If a story is good
that’s their entry point into that characters’ adventures.
Because when a story is well written, readers can jump in
and just start reading. They’re interested in watching their favorite hero
taking down the bad guys, not worrying about the minutiae within the continuity
of a character’s history.
Good storytelling gets readers to focus on what’s going on
NOW. When the storytelling is well written and compelling readers will go back
into a characters’ backstory or continue to go forward in their current
adventures.
The way I see it DC fans are easy to please. In fact many
aren’t asking for much. They just want great stories featuring their favorite
characters. Give them great stories and they’ll start buying comics.
Unfortunately, they haven’t gotten that since Dan Didio took
over the DC publishing division. Under his leadership all readers have gotten
is a constant focus on events, gimmicks, and trying to fix a continuity that
wasn’t really broken.
The heart of DC’s brand has always been about the characters.
And telling good stories around them. These days there’s so much focus has been
on continuity of the DC Universe that the people in it are becoming lost. It
was the people in that universe readers had the relationship with. And they
want their characters back.
Not watered down imitations like those in the New 52 or
whatever reconstituted universe in Knock-Off costumes. They want the characters
they grew up with. The characters whose adventures they followed since they were
kids. Those were the characters they had the relationship with growing up. The
friends who were with them in the good times and bad. Give DC readers those
characters and I guarantee you they’ll be happy with the DC Comics brand again.
