Dan Didio Wants To Bring Back The New 52- WTF?

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...Here We Go Again With The Dark Stuff.

 :(

Just when you thought it was safe to buy DC again…Dan Didio wants to bring back the New 52.

Damn. Just Damn.

Now that Diane Nelson has been fired and Goeff Johns has moved on to DC’s TV and film division, Dan Didio is back in control of DC’s Publishing division. And from the looks of things he wants to get back to business as usual. The business of destroying DC Comics.

Didio wants to turn the clock back to 2011 and his New 52 DC Universe and return to dark angry era of DC Superheroes he ushered in. Where heroes had to suffer endless tragedy in between multi issue crossovers that went on for a year. And there was nothing but death, mutilations, and you guessed it more death. Yeah, let’s go back to that era.

The era of DC that was THE POOREST SELLING in the 80-year history of the brand. The era where DC Comics ROTTED on the shelves and comic shops couldn’t GIVE them away. The era that cost DC and Warner millions in merchandising and licensing LOSSES as DC merchandise ROTTED on shelves as ALIENATED FANS WALKED AWAY FROM DC CHARACTERS AND THE DC UNIVERSE.

The definition of insanity is doing the exact same thing and expecting a different result. You would think after seeing The New 52 fail at comic shops, the New 52 inspired Snyderverse movies like Batman V. Superman and Justice League FLOP at the box office and Diane Nelson and get fired for pushing New 52 style ideas in the Snyderverse that Didio would realize that New 52 is a FAILURE, put a period at the end of it and move on.  

But the New 52 is Dido’s baby. And like Tom Breevoort obsession with Marvel’s Unstoppable Wasp and Sana Amanat’s obsession with Kamala Kahn Ms. Marvel, he refuses to realize that while he loves his version of the DCU, customers HATE IT. And as a business decision he has to do what the CUSTOMER wants, not INSIST that the customer keep taking his version of DC’s iconic characters.

If Didio goes back to New 52, he’s gonna piss off a lot of fans. Most people were buying Rebirth in the hopes of getting their classic DC Universe back at the end of the Crisis. They invested in that Goeff John’s two going on three year storyline in the hopes of it paying off with a return to the characters they knew and loved. They saw hints of that with the button, Doomsday Clock, and the Flash War. If Didio yanks the rug out from under fans it could not only put the nail in the coffin for DC Comics, but the comic book industry as a whole.

Thanks to Sana Amanat’s incompetent leadership Marvel Comics isn’t doing too hot right now. And with Marvel sales at an all time low due to what many call SJW Marvel, a return to the New 52 at DC could put the comic book direct market right out of business. Last year 50 comic book stores closed last year due to Marvel alienating comic fans who closed their wallets thanks to Marvel pushing identity politics and forced diversity characters in what many people call SJW Marvel Comics. If Didio pushes the New 52 in DC Comics and alienates DC fans, we could easily see another 100-250 stores close their doors by the end of this year.

With comic book stores being the only place you can buy comics, it’s gonna be really hard for publishers to find to sell em’ if the comic shops are gone. But Didio and Amanat can’t connect those dots regarding the industries they work in.

Dido’s jerking people around may stir up the bloggers and get a lot of chatter on the message boards. But at the end of the day it’s all about SALES. And the big two aren’t pulling the sales numbers they had back in the 1980s and 1990s. So it’s just not smart to keep alienating the people who are paying for your product.

I’ve said in numerous blogs nothing at DC would change until Dan Didio is fired. And sadly that’s what it looks like would have to happen for there to be any serious change at DC. In the era where superheroes are at the height of their popularity on movie screens across the country, comics can barely sell 20,000 issues. And that’s due to the indignance of people like Dan Didio and Sana Amanat who refuse to give the customer what they want: Fun all-ages superhero stories filled with action and adventure.

Didio and Amanat want comics their way or the highway. And since WB and Disney’s CEOs won’t send these two packing, the comic book industry is definitely headed on its way to another crash. The way I see it, in between Dan Didio and Sana Amanat at Marvel, the Big two should be out of business in two to three years.

At this point I’ve thrown up my hands regarding Both DC And Marvel. They’re going to be out of business sooner rather than later. Maybe after the dust clears after the fall of the big two someone can build something great out of the ashes.